Abstract: the core values of "being virtuous, caring for life and reaching the highest good" are the core of the corporate culture concept system of China Mobile, and "responsibility" and "excellence" are the core connotation of the corporate culture concept system. The construction effect of enterprise spiritual civilization is the embodiment and extension of the efficiency of enterprise culture construction based on "people-oriented management". As the leader of telecom operation enterprises, China Mobile adheres to the "people-oriented" principle, practices its internal skills hard, consciously performs its social responsibilities, and makes unremitting efforts to build a harmonious society. This paper makes a preliminary discussion on strengthening the cultural construction of enterprises and promoting the spiritual civilization of the industry.
Key words: corporate culture promotes spiritual civilization
Over the past few years, China Mobile's heroic spirit of "promoting the good with speed, leading the common prosperity of the industry and value chain" and "being a first-class enterprise and achieving a new leap from excellence to excellence" has become the firm spiritual pursuit of "mobile people", and it is also a glorious mission and responsibility. To this end, the mobile company focuses on constantly strengthening the construction of corporate culture, always upholding the sincerity of being an excellent corporate citizen, practicing the commitment in good faith, striving for perfection with an enterprising mentality of never complacent, continuous innovation and transcendence, pursuing the harmonious development of the enterprise, society and environment, and making positive exploration for promoting the progress of industrial spiritual civilization.
Corporate social responsibility is the internal requirement of building a harmonious society
Fulfilling social responsibility is the bond of benign interaction between enterprises and society. Enterprises are inseparable from society, and society is inseparable from enterprises. On the one hand, enterprises influence society, serve society and repay society by fulfilling social responsibilities. Enterprises consciously perform their social responsibilities in various forms, including providing rich products and services for the society and the people, contributing to economic growth and market prosperity, providing taxes for the country, and building a harmonious society. The performance of social responsibility by enterprises is also conducive to the development of socialist market economy. Market economy is an economy in which market subjects compete freely in a fair market environment. It protects the behavior of market subjects seeking to maximize profits through legal competition, but it does not encourage extreme egoism at the expense of others. In other words, it is conducive to the continuous improvement of the market mechanism for enterprises to fulfill their social responsibilities while pursuing profits. On the other hand, good social reputation and social influence can promote the production and operation of enterprises to develop better and faster. With the development of society, corporate social responsibility has increasingly become the standard for people to measure the advantages and disadvantages of an enterprise. How enterprises deal with the relationship between themselves and society, how to balance benefits and employment, how to transfer economic profits and increase employment, and how to do some public welfare things beyond taxation are also the yardsticks to measure whether enterprises are qualified. In fact, for enterprises, profitability and social responsibility are not contradictory. Enterprises can establish a good corporate image by actively participating in public welfare activities. And a good corporate image is exactly the capital to strive for a larger market share. In the hearts of consumers, a socially responsible enterprise will also be responsible for its own products. It can be seen that only enterprises that "take it from society and use it for society" can form a benign interaction with society in their own development.
Spiritual civilization construction is an important part of enterprise management
Enterprise management is to reasonably allocate people, money and materials within the enterprise, so that it can give full play to the best effect, so as to "make the best use of people and materials", so as to become a winner in the market economy. In the competition between market economy and enterprises, people are an important variable. People's enthusiasm, creativity and intelligence are the decisive factors in market competition. Enterprise management must be people-oriented. Therefore, taking the construction of spiritual civilization as the content of enterprise management is not only the need of social spiritual civilization construction, but also the inevitable requirement of market economy for enterprise management. The construction of spiritual civilization mainly emphasizes "people-oriented management", which is not only limited to the management of production order and specific production behavior, but also an important factor to promote enterprises to strengthen the construction of spiritual civilization, form enterprise culture and promote the development of enterprises. It has become an inevitable trend for enterprises to participate in market competition. Taking the construction of spiritual civilization as an important part of enterprise management is the needs of enterprises themselves, It is also the necessity of building a socialist market economy with Chinese characteristics. Only by incorporating the spiritual civilization construction of enterprises into the enterprise management system and creating the best economic and social benefits with flexible and efficient management methods, can an enterprise fulfill its responsibilities and obligations to society, the country, the government and the people. In order to develop and improve economic benefits, an enterprise must have a workforce with high technology, strong politics, excellent business skills, correct style and good quality, so that it can produce qualified enterprise products, establish a good corporate image and occupy a favorable position in the buyer's market. To cultivate a high-quality workforce, we must strengthen the spiritual civilization construction of enterprises and close the relationship between enterprises and employees. In extension, the construction of spiritual civilization provides a good development environment for enterprises. The ancients said: "gather people and become a family, gather a family and become a country". Employees' confidence and love for the enterprise are the irreplaceable potential driving force for the development of the enterprise. With the progress of society, people gradually realize that only with "everyone", can there be a "small home"; Only when "everyone" is prosperous and strong, can "small family" be happy and healthy. When every employee integrates the development vision of the enterprise with his own personal pursuit, and when the personal quality and cooperation spirit of employees continue to strengthen, the enterprise can achieve great success and development.
3. Corporate culture is the solid foundation for the construction of enterprise spiritual civilization
In enterprise management, the motivation of employees' work is reflected in income and welfare at the material level; At the spiritual level, it is the space for growth and the sense of work achievement. The theory and practice of the basic needs of talents have proved that the material satisfaction of talents is temporary, while the spiritual satisfaction is lasting. Therefore, the enterprise advocates the humanized management concept of "people-oriented", that is, it lays a platform for employees to respect, trust and grow, so as to meet the spiritual needs of employees who are "not afraid of being tired at work, but afraid of not having a sense of achievement", so as to stimulate employees' enthusiasm and passion, stimulate organizational innovation ability, and make the development of the enterprise full of vitality. The construction of enterprise culture has created and produced the dynamic effect of the enterprise's "people-oriented" business development strategy. Create an organizational environment of "passionate work, happy life and healthy growth"; Create a common language of the company and break through the inherent boundaries of the working attitude; Establish the awareness of "taking responsibility bravely" and "pursuing excellence" of all employees, and finally build a "harmonious, enterprising, pragmatic, efficient" and fighting team with high performance as the goal, so that the healthy development of the enterprise has capable reserves. Therefore, it can be said that corporate culture is also productivity. The construction of enterprise spiritual civilization is to serve the economic construction through effective ways and carriers, provide ideological guarantee, spiritual power and intellectual support for the economic construction, internalize the advanced thoughts with the characteristics of the times into the ideological and moral will of employees, and transform them into lasting work enthusiasm, so as to speed up the development of enterprises. Strengthening the construction of corporate social responsibility and promoting the development of a harmonious enterprise should become the common belief and pursuit of every employee in the enterprise. Employees' recognition of the corporate responsibility culture advocated by the enterprise can stimulate the enthusiasm of employees to share the fate and development with the enterprise team, and consciously participate in the construction of corporate responsibility culture. Therefore, we must give full play to and cultivate employees' awareness of building a harmonious enterprise, and refine and condense the spiritual civilization construction of the enterprise into a harmonious enterprise culture construction, so that the spiritual civilization construction of the enterprise will have a solid foundation.
4. The promotion of corporate culture and spiritual civilization focuses on practical results
The key to carrying forward corporate culture and promoting spiritual civilization lies in implementation. In the practice of corporate culture construction, adhere to people-oriented, and integrate innovation and fine connotation; Taking the excellent performance model as an overall plan and integrating the core values of the excellent performance model is undoubtedly the groundwork for enterprises to realize the implementation of the scientific concept of development. The concept, atmosphere, platform and mechanism of corporate culture construction have become an important guarantee for its effectiveness. With the deepening of various system reforms, the contradiction between the interests of enterprises and the personal interests of employees has become increasingly prominent, which has become one of the main factors restricting the development of enterprises. In view of this, it is particularly important to vigorously carry forward the management concept of "people-oriented and humanistic care" in the internal practice of enterprises. First, humanistic care should pay attention to the improvement of employees' office environment and their physical and mental health, and use its imperceptible invisible power to mobilize employees' work enthusiasm, change employees' ideas, and enhance each employee's awareness of corporate culture. Second, education input. Make employees understand and understand the intention of the enterprise as soon as possible, so as to reach a consensus on the core values of the enterprise culture in a relatively short time. Third, public opinion guidance. Pay attention to the construction of enterprise culture in the form that employees like to see and hear, improve employees' professional ability, competitive ability and knowledge structure, and strengthen employees' understanding and cognition of the connotation of enterprise culture. After employees have basically achieved cognitive obedience to the concept of corporate culture, they can change from passive execution to active execution. The first is behavior motivation. Adopt material incentives, goal incentives, achievement incentives, emotional incentives and other methods to meet the material or spiritual needs of employees, stimulate the enthusiasm of employees, and make employees see and experience that the core values advocated by the enterprise are not empty and divorced from reality, so as to consciously adjust their psychology and behavior, and truly identify with the corporate culture. The second is typical demonstration. The recognition of corporate culture cannot be separated from the driving role of advanced models, and the power of examples is infinite. Let the people and things around shake the thoughts of the majority of employees, so as to stimulate the collective sense of honor of employees and speed up the pace of employees' recognition and acceptance of corporate culture. Third, emotional communication. Promote leaders and employees at all levels of the enterprise to treat each other sincerely, transmit positive and healthy information, and enhance the cohesion of the enterprise. So that employees' thoughts can be constantly sublimated, and they can consciously adjust their value orientation and code of conduct, and develop towards the cultural direction advocated by the enterprise. In addition, we should pay attention to the external publicity and radiation of corporate culture, establish a good social image of the enterprise, and stimulate employees' sense of pride, responsibility and mission. For example, by actively participating in the construction of social public welfare projects, we will lose no time to assume the responsibility of socialist construction; Through organizing social public welfare activities in various forms, employees' awareness of consciously assuming social responsibility is enhanced. Such as "sending love and warmth" activities, poverty alleviation and student assistance activities, organizing the dissemination of Chinese traditional culture, and opening an agricultural expert consultation service hotline; Cooperate with local media to spread corporate culture in various forms such as positive publicity and hotline interaction. At the same time, strengthen the staff's awareness of norms. Make use of the coercive force and binding force of the corporate code of conduct and group norms to enable employees to comply with the normative requirements of the enterprise, gradually develop habits, ensure the unified norms of the internal and external presentation of the corporate culture concept system, and create a strong corporate culture atmosphere. Only by working hard on solid basic work and long-term corporate culture construction mechanism can enterprises provide guarantee for the effectiveness of corporate culture.
Society is the support of enterprises, and enterprises are the economic cells of society. Enterprises are inseparable from society, and society is inseparable from enterprises. The great call of the CPC Central Committee to build a socialist harmonious society is not only an opportunity for enterprises to contribute to the construction of a socialist harmonious society, but also a new historical mission that enterprises should shoulder. This mission requires us to examine ourselves with new thinking and new perspectives, and then from a rational level, while striving to achieve our own development, we should adapt to the requirements of the times, give full play to our subjective initiative, actively assume social responsibility, and make our due contributions to the construction of a harmonious society.
reference:
[1] Liu Weimin, gujiafu, editor in chief. Introduction to spiritual civilization and corporate culture construction. People's Communications Press